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What is Coworking and Why Does Waco Need It?

WacoWork's Caroline Thornton weighs in on the importance of coworking in Waco, Texas' work ecosystem.
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What is CoWorking and Why Does Waco Need It?” written by WacoWork’s very own, Caroline Thornton, was recently featured in Act Locally Waco’s Top 10 Most Opened Blog Posts for 2018.

Here is the blog post in its entirety for your reading pleasure:

WacoWork is going to be a place for taking big risks and doing things that are a little off-kilter. We aim to house members that are bold, innovative, and welcoming.  Waco is a city ripe with opportunity, and I cannot wait to unearth all of the exciting things to come through Waco’s first coworking space, WacoWork.

After graduating from Baylor in 2016, I decided to make Waco my home.  I sensed an entrepreneurial movement growing in Waco. I began to see many of my friends –  young professionals – were choosing to stay in town. They were staying not just for grad school, but because they saw what this town offered and they saw opportunities to give to the city through their personal and professional lives. This excited every fiber within me! I had always seen what Waco has to offer when you dive head first into involvement in the city.

I decided to join the movement by starting my own business. I started a company called “Second Me.” We offered services to help people do their “to-do” lists. I hired college students to work for me and began managing lots of schedules! As it grew, I saw the potential it had to become something big. The bigger it got the more I was confident I did not want to be the one to drive it to become a national business. After two years of my company, I felt at peace to find the next thing in my career.

When I decided to put my business to rest, little did I know I would get to be an integral part of making coworking space in Waco a reality.

A little over a year ago I heard a podcast from the founders of a national coworking space company called, WeWork. I immediately felt this concept could be a part of taking the entrepreneur movement in Waco to the next level.

Since graduating, I had noticed groups of creative, entrepreneurial people who were enthusiastic about all things Waco. I started immersing myself in several of them. I also noticed that these groups of people didn’t really have a place to call “home” for work. Many are freelancers, have start-up businesses, or work remotely. Being a business owner myself, I noticed how we were all working all over town at different places, but no place existed that allowed us to truly root ourselves and our work.

After making my decision to leave Second Me,  I took on a babysitting job and discovered that the dad of the kids I was watching and his business partners were developers in the city. I began talking about our need for a coworking space. I shared articles, podcasts, books, and statistics of what coworking is and why we need it.  They agreed.  We needed that kind of space in Waco. Coincidentally they, Duelge Holdings, had just purchased their second building downtown on Columbus and 6th street (the first being Mary Avenue Market).  They asked me if I would help develop the idea and educate the community on the concept of “coworking,” and then help run the space once it was open.

I eagerly said, “YES!” And, with that, started the most fun part, so far, of my professional journey.

What exactly is “coworking?”

By 2020, 40% of the workforce will be freelancers, independent contractors, and solopreneurs. -- Caroline Thornton, WacoWork

By 2020, 40% of the workforce will be freelancers, independent contractors, and solopreneurs. Collaboration and sharing are growing all around us, partly due to the possibilities created by new technologies and partly due to changes in the current work and corporate structures.

Companies are getting smaller, but at the same time more productive and competitive. People are making their work places more collaborative within their companies, and are also breaking the borders by joining other companies.  All this is an effort not only to reduce expenses, but to create more dynamic, creative, and happy workplaces. This is the heart of coworking – to share expenses, but also to be a part of a community that networks and collaborates so everyone benefits from it.

WacoWork's Caroline Thornton believes that co-working is more than just a trend and that it responds to a deep need in the world of work.

Is this a trend? Will it pass? I don’t think so.  Coworking responds to a deep need. The structures of work in our society are changing and with them the needs of workers, namely freelancers and entrepreneurs. Coworking responds to these fundamental changes and will keep growing in cities around the globe – and here in Waco.

Our team has been dreaming together about how to make our space, WacoWork,  the best possible space for helping the entrepreneurial spirit take root in Waco. To us at WacoWork, it’s creating a collaborative work environment for startups, freelancers, small companies, and remote employees to share resources and ideas as one working community. Our vision for WacoWork is to see connections, relationships, and opportunities form through our space. We aim for the community within WacoWork to be dynamic and innovative, exemplifying the power that happens when professionals with all different kinds of businesses work alongside one another. The aesthetics of the WacoWork space reflects the connectivity, creativity, and productivity we hope to stimulate — its a bit quirky to help make every day at the office a memorable one.

WacoWork is going to be a place for taking big risks and doing things that are a little off-kilter. We aim to house members that are bold, innovative, and welcoming.  Waco is a city ripe with opportunity, and I cannot wait to unearth all of the exciting things to come through Waco’s first coworking space, WacoWork.

If this sounds like something you think would work well for your entrepreneurial venture, feel free to contact me at 254.227.6347 or info@wacowork.com. Hit me up and let’s get coffee. I want to meet you!

Want more goodness? Join the WacoWork community right now.
Caroline Thornton is WacoWork's Community Director. She is passionate about all things entrepreneurial and works diligently to create community and creativity at WacoWork. She encourages everyone she meets to take a chance – be a creator in Waco, not just a consumer!

Caroline Thornton is WacoWork’s Community Director. She is passionate about all things entrepreneurial and works diligently to foster community and creativity at WacoWork. She encourages everyone she meets to take a chance – be a creator in Waco, not just a consumer!

LaTisha Cotto

LaTisha Cotto is a Master Life Coach + WacoWork Resident Cheerleader. She loves Jesus, her beautiful daughter and Adidas Originals. If you see her around WacoWork, feel free to say, “Hi.” For more of her feel good vibe, sign up for her Resource Library HERE.

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